Amit Gaur

About Amit Gaur

Marketing Automation & Digital Campaign Leader with 8+ years of experience driving high-impact, data-led campaigns across global markets (North America, EMEA, APAC). Certified in HubSpot and Marketo, with deep expertise in Salesforce CRM, Microsoft Dynamics 365, and a wide MarTech stack including Eloqua, Mailchimp, Adobe Campaign, and MoEngage.Skilled in building and optimising end-to-end automation workflows, dynamic email campaigns (HTML/CSS), lead scoring models, and multi-channel nurturing campaigns. I’ve successfully managed high-budget Google Ads PPC campaigns, doubled email open rates through A/B testing, and implemented Chatbot and CRM integrations to streamline lead management and boost ROI.Strong experience in SEO (on-page & off-page) optimisation—driving organic visibility, improving SERP rankings, and increasing qualified traffic through technical audits, content strategy, link building, keyword targeting and continuous performance tracking using Google Analytics (GA4).Industry experience spans BFSI, Government, Education, IT/ITES, eCommerce, Legal, and Manufacturing, with a strong track record of tailoring strategies to regional and vertical-specific needs. Passionate about digital transformation, performance marketing, and creating measurable business value through intelligent automation and personalised engagement. Masters of Business Administration (MBA)- Marketing Management Bachelor of Technology (B.Tech)- Computer Science & Engineering

Experience

1. Manager - Marketing Automation

   Trilegal

   May 2024 — Present · Gurugram, IN

   In my role as a Manager - Marketing Automation at Trilegal, I have expertly designed, executed, and optimized comprehensive, data-driven marketing automation campaigns across industry-leading platforms, including HubSpot, Mailchimp, and Microsoft Dynamics CRM. My expertise encompasses the entire marketing automation lifecycle, with a strategic focus on: Lead Generation & Marketing Automation: I have used HubSpot CRM and CMS to design and execute automated workflows, email campaigns, landing pages, and nurturing sequences (e.g, drip campaigns, event follow-ups, and document downloads). A/B Testing & Optimization: Implemented A/B testing and send-time optimisation strategies for email marketing campaigns, resulting in a significant increase in open rates (from 7-8% to 16-17%) while maintaining a consistent email delivery rate of 95%+ across all campaigns. CRM & Database Management: Led the integration and management of Microsoft Dynamics 365, creating leads from scratch and ensuring accurate lead assignments to the respective partners. Successfully mapped Microsoft Dynamics 365 fields to HubSpot CRM properties to streamline data flow. Lead Scoring & Prioritization: Developed a robust lead scoring model that integrated website engagement metrics and email interaction data, enabling the prioritisation of high-value leads. This data-driven approach ensured the sales teams received qualified, actionable leads, optimising conversion rates and ROI. Continuously monitored and optimised the scoring criteria to align with evolving customer behaviours. Traffic Analysis & Reporting: As a Google-certified GA4 expert, I used Google Analytics (GA4) to track and analyse website traffic, providing actionable insights for website optimisation. Delivered detailed quarterly reports comparing current performance with historical data to guide landing page enhancements and overall website optimisation.

Education

• Jawaharlal Nehru University (JNU)

  Masters of Business Administration (MBA), Marketing Management

• Manav Rachna International Institute of Research & Studies

  Bachelor of Technology (B.Tech), Computer Science & Engineering