Amit Abhishek Topno
General Manager and Category Head - Pipes, Putty and Construction Chemicals @Birlanu
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WORK HISTORY
General Manager and Category Head - Pipes, Putty and Construction Chemicals @Birlanu
As General Manager and Category Head – Pipes, Putty & Construction Chemicals at BirlaNu, I lead the mandate to shape and elevate some of India’s most trusted brands in the building materials space.My work spans across strategy, brand architecture, category and product portfolio expansion, and overall category development - ensuring each brand reflects innovation, performance, and enduring value.I am focused on building category differentiation through brand excellence, customer experience, and design-led storytelling. By aligning market insights, product innovation, and channel engagement,I aim to strengthen BirlaNu’s position as a progressive and purpose-driven brand in construction solutions.Passionate about creating brands that inspire trust and transformation, I believe in combining strategic clarity with on-ground execution - bridging the worlds of brand purpose, product credibility, and customer advocacy.
EDUCATION
IBS Hyderabad
MBA, Management
SKILLS
ABOUT AMIT ABHISHEK TOPNO
Rewarding Experience of 16 years in Product Management, Brand Management, Strategic Marketing, Business Strategy, Product Life Cycle Management, Channel Management, Projects & Key Account Marketing - Proven track record of successfully led Product Marketing, Brand Campaigns, New Product launch, Growth oriented Marketing Strategies and Product Development and Management Projects at a National Level- Effective and ardent on brand turnarounds and implementation of sustainable growth strategies- Capable of identifying & developing communication strategies for business excellence & accomplishment of specific targets & objectives- Abilities of handling product marketing & brand management to stimulate growth and realize organizational objectives-Strategic Marketing Management with copious experience of handling ATL and BTL activities, managing marketing budgets and programs at National level-Experienced in handling Channel Marketing (B2C) & Project (B2B) Marketing-Successfully led initiatives for Influencer oriented marketing program management & Effective use of Loyalty programs to increase Brand Reach and escalate Brand Engagement-Led thriving projects for Identification of new streams for growth for Organizational growth-Product Life Cycle Management-Channel & Influencer Management -Key Accounts Management through strategic marketing interventions-Experienced in development of Sales, Marketing & Operational Intelligence and Automation Platforms for driving business growth & influencing positive customer experience- Automation and driving initiatives for Customer Relationship Management
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