Amisha Verma

About Amisha Verma

I build revenue-focused marketing organizations for B2B SaaS and AI-driven…

Experience

1. Director of Product Marketing

   Nielsen

   Aug 2024 — Present · Mumbai, IN

   Assisted with GTM strategies for flagship products (Ad Intel, Nielsen ONE Ads, Streaming Platform Ratings), driving multi-region adoption across US, EMEA & APAC. • Led cross-functional launches with Product, Sales, and Customer Success, shaping positioning, enablement for new product features and solutions. • Created high-impact sales enablement materials (pitch decks, one pagers, battlecards, case studies) that increased sales velocity and improved win rates against competitors. • Defined messaging frameworks for target audiences translating technical capabilities into customer-first, value-based narratives to help boost deal sizes. • Instituted customer insight programs by working with regional stakeholders to capture client challenges, behaviors, and outcomes, and integrating findings into messaging and marketing collateral. • Led and mentored a team of Product Marketing Managers, fostering high performance and ensuring consistent, scalable execution of GTM priorities. • Developed detailed buyer personas by collaborating with sales, product, and customer experience teams, creating value-based messaging tailored to decision makers like Heads of Marketing and Heads of Research. • Created sales collateral aligned to the buyer journey, designing materials that educate new prospects, support discovery sessions, and drive upsell conversations with existing customers. • Collaborated with APAC, EMEA, and US commercial directors to proactively plan and prepare sales enablement materials aligned with upcoming regional needs, ensuring GTM readiness. • Created new content formats such as product explainer videos, drawing inspiration from best-in-class tech companies, resulting in higher client engagement. • Shaped positioning & messaging by translating product features into must-have value propositions, helping shift client perception from optional tools to essential growth enablers.

Education

• Indian Institute of Planning and Management

  Master of Business Administration (M.B.A.), Finance and Financial Management Services

  2012 — 2014

• R. D. National College

  Bachelor's Degree, Business/Commerce, General

  2007 — 2010

• Indian Institute of Management Rohtak

  Executive Program in Product & Brand Management

Skills

• Management
• Team Building
• Forecasting
• Executive Management
• Business Planning
• Entrepreneurship
• Financial Modeling
• Economics
• Communication
• Customer Relationship Management (Crm)
• Microsoft Word
• Team Leadership
• Business Analysis
• Start-Ups
• Market Research
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Strategic Planning
• Analytics
• Accounting
• Research
• Business Strategy
• Competitive Intelligence
• Marketing Strategy
• Marketing
• Outsourcing
• Negotiation
• Teamwork
• Banking
• Team Management
• Financial Analysis
• Strategy
• Analysis
• Performance Management
• Business Development
• Consulting
• Finance