Amisha Chawla
General Manager - Brand and Category Marketing @Apollo Hospitals
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WORK HISTORY
General Manager - Brand and Category Marketing @Apollo Hospitals
Bengaluru, IN
Driving strategic growth at Apollo Hospitals by pioneering GTM strategies, revitalizing the brand, and championing category marketing to achieve significant revenue growth and stronger customer trust.
EDUCATION
Indian Institute of Management, Ranchi
PGDM, Marketing
PDM College of Engineering, MDU
Bachelor of Technology (B.Tech.), Information Technology
SKILLS
ABOUT AMISHA CHAWLA
I\'m a seasoned marketing professional with over 8 years of experience spanning across brand and category management. Currently, I drive strategic growth initiatives at Apollo Hospitals.Prior to this role, I spearheaded the launch of the Omni business at More, overseeing category and marketing functions for the More app, where our GTM strategy took a newly built app to a staggering orders per day, in just 3 months. At Ola, I directed end-to-end brand management across India and international markets including Australia, New Zealand, and the UK. The most notable projects would be our New Zealand campaign where the brand doubled its market share in just 7 weeks, Ola\'s launch in London gaining #2 market position in just one quarter, Ola\'s post-covid repositioning campaign in India boosting the brand metrics on \'safety\' parameters and the marketing campaign for Ola Outstation, that drove a 37% baseline shift.Previously, I honed my skills as a brand manager for Nigeria\'s second-largest cooking oil brand, achieving a remarkable 57% monthly volume increase in just 2 years. Throughout my career, I\'ve been dedicated to cultivating talent, fostering innovative strategies, and delivering exceptional growth across diverse geographies.I graduated from the Indian Institute of Management, Ranchi in 2016, focusing on brand management, marketing strategy, consumer insights.
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