Amirthashree Vijayakumar
Creative Operations Manager | UGC Campaigns | Data-Driven Ad Optimization | Performance Analyst
- Role
- Performance Creative Analyst at VideoForce.ai
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Amirthashree Vijayakumar
I\'ve boosted brand reach by 40%, cracked multilingual markets like a codebreaker, and built influencer partnerships that actually deliver ROI (sorry, not sorry to the \"vibes-only\" crew).Master of Meta Ads Manager, Google Ads, GA4, and campaign analytics, I connect the perfect message to the perfect audience – then scale it like it\'s going out of style. Currently turning data into dopamine at VideoForce.ai while secretly plotting my next gaming social media conquest.#SocialMedia #PerformanceMarketing #ContentCreator #GamingCulture #CreatorEconomy
Experience
Performance Creative Analyst
May 2025 — Present · CA, US
Boosted CTR +30 % and conversions +22 % through AI-powered creative testing (GA4 + TikTok Ads Manager).Collaborated with data scientists on Performance Agentic AI to automate UGC optimization workflows.Streamlined publishing using Monday.com AI, cutting creative iteration time 15 %.Built frameworks connecting creative insights → ROAS outcomes, improving ad efficiency across clients.
Education
University of Madras
Master of Arts - MA, Communication and Media Studies
Hult International Business School
MS, Marketing and Analytics
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