Amir J. Shirani

About Amir J. Shirani

I’m a Senior Product Manager with 10+ years of experience delivering growth, personalization, and performance improvements across mobile and web platforms. At Uber, I restored $40M+ in iOS marketing spend and launched ML-driven attribution products that scaled user acquisition. At Albertsons, I led mobile app reliability and voice of the customer initiatives, unlocking new AOV gains and smoothing out customer and advertiser friction. At Macy’s, I led MarTech measurement and analytics growing optimization, personalization, and activation of owned channels that increased down funnel conversion by 40%. I thrive at the intersection of AdTech, analytics, and customer experience, building platforms and partnerships that balance user delight with measurable business impact. Skilled in APIs, SDKs, and ML integrations, I’ve consistently shipped products that improve performance, increase revenue, and strengthen customer retention.Now, I’m eager to bring my expertise in web and mobile product innovation, measurement, and personalization to a mission-driven company scaling its next stage of growth.

Experience

1. Senior Product Manager

   Centene Corporation

   Dec 2025 — Present

Education

• San Francisco State University, Lam Family College of Business

  MBA, Management Information Systems, Decision Sciences

  2011 — 2014

• ArtCenter College of Design

  Bachelor's Degree

Skills

• Marketo
• Email Marketing
• Requirements Analysis
• Cloud Computing
• Customer Segmentation Strategy
• Netsuite
• Crm
• Analysis
• Tableau
• Google Analytics
• Adobe Creative Suite
• Content Management
• Oracle Sql Developer
• Sap Erp
• Product Marketing
• Minitab
• Online Survey Design
• Social Media Marketing
• Strategy
• Oracle Crm
• Html
• Databases
• Big Data
• Powerpoint
• Salesforce.com
• Data Analysis
• Social Media
• Database Marketing
• Analytics
• Hadoop
• Information Architecture
• User Experience
• Project Management
• Forecasting
• R
• Sql
• Linux
• Digital Strategy