Amirra Robertson
Marketing Manager | Content & Campaign Strategist | Project Management | Influencer & Social Media Marketing | Cross-Functional Team Leader
- Role
- Fashion Lifestyle Blogger and Social Media Influencer at LTK
- Location
- Monroe City, MO, US
- LinkedIn followers
- 500 followers
About Amirra Robertson
I’m a Marketing Manager with deep experience across social media management, email…
Experience
Fashion Lifestyle Blogger and Social Media Influencer
Mar 2020 — Present · TX, US
Built a personal brand that attracted long-term brand partnerships with over 25 companies in the fashion, lifestyle, and wellness space. Produced high-converting influencer content, managed campaign strategy end-to-end, and consistently delivered measurable ROI for partner brands.Grew TikTok and YouTube platforms from the ground up, resulting in:+4,398% increase in video views,+16,680% in profile views,+26,907% in likes,+512% in followers, and+11.5M% increase in YouTube views (2.6M),+72M% in watch time (447K hours), and in subscribers (4500) over a 90-day period.Created video, photo, and blog content tailored to target audiences, maximizing brand visibility and audience engagement.Negotiated and closed paid partnership deals, leveraging insights and analytics to demonstrate audience value and secure multi-post campaigns.Used data-driven insights from platform analytics and LTK backend to optimize publishing schedules and creative direction for higher conversion rates.Managed all aspects of content production including scripting, shooting, editing, copywriting, and community management.
Education
University of Missouri-Columbia
Bachelor of Science - BS, Business Administration with a minor in Journalism
2019 — 2022
Moberly Area Community College
Associate of Science - AS, Business Administration, Management and Operations
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