Ami Ruge
Pharmaceutical Marketing Strategist
- Role
- Associate Director, Marketing Strategy (Pluvicto Dtc) at Novartis
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ami Ruge
Passionate marketing professional
Experience
Associate Director, Marketing Strategy (Pluvicto Dtc)
Oct 2024 — Present · East Hanover, NJ, US
Disease State: Prostate Cancer Launches Supported: PSMAFore Indication Led patient launch for PSMAfore (pre-chemotherapy indication) within the RLT portfolio, translating brand strategies into patient‑centric campaigns that activated and empowered prostate cancer patients and their care partners.Spearheaded the IMPact annual brand planning process, transforming insights into opportunities and driving the development of behavioral strategies and tactical plans that activated patients and care partners to proactively participate in treatment discussions.Partnered with HCP marketing to refresh our unbranded disease state education campaign, broadening reach from an mCRPC audience to all metastatic prostate cancer and delivering a unified initiative with tailored adaptations for both patients and HCPs.
Education
New Jersey City University
Bachelor of Science (BS), Business Administration: Marketing
New Jersey City University
Master of Business Administration (MBA), Marketing
Red Bank Regional High School
Graphic Communications
Skills
- Blogging
- Research
- Microsoft Word
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Prezi
- Marketing
- Pharmaceutical Marketing
- Budgets
- Community Outreach
- Project Management
- Event Management
- Access
- Microsoft Access
- Editing
- Social Networking
- Higher Education
- Microsoft Office
- Sales
- Data Entry
- Data Analysis
- Print Advertising
- Data Collection
- Disease Awareness Campaigns
- Event Planning
- Analytics
- Veeva
- Pharmaceutical Industry
- Outlook
- Microsoft Powerpoint
- Training
- Leadership
- Strategic Planning
- Ebay Sales
- Forecasting
- Public Speaking
- Social Media
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