Amir G.
Director of Product Marketing @Practice Better
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WORK HISTORY
Director of Product Marketing @Practice Better
Driving GTM strategy, positioning, and adoption to empower health and wellness professionals to deliver better outcomes at scale.
EDUCATION
Ted Rogers School of Management - Toronto Metropolitan University
Bachelor of Commerce, Finance & Marketing
Product Marketing Alliance
Product Marketing Certified: Core, Masters, & Leadership
ABOUT AMIR G.
Across my career, I’ve helped transform scaling companies through strategic GTM leadership—whether launching new AI-powered solutions, modernizing revenue cycle workflows, or sunsetting legacy platforms with empathy and precision. From reimagining pricing and packaging at Clio to launching AI and LLM powered capabilities like Layla and the Client Intelligence Suite at AlayaCare, I bring a deep understanding of how to position complex products in enterprise SaaS markets.Today, I own high-impact feature areas like Billing, Payments, Workforce Management, and AI across the U.S. market. My work spans new product launches, customer research, enablement, and market strategy—generating $1.7M+ in ARR and $750K+ in cost savings through deprecation strategy.My strengths lie in translating technical depth into value-driven narratives, aligning cross-functional teams for success, and mentoring the next generation of PMMs. With over a decade of experience across B2B SaaS, legal tech, healthcare, and fintech, I’m passionate about building high-performing teams and positioning companies to win in competitive markets.
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