Amira Maruf

About Amira Maruf

I am a Dallas-based UX Product Designer with experience in SaaS, Employee Applications, Design Systems, B2B, B2C, Loyalty, and Ancillaries. My methodology focuses on understanding user needs through research and testing to create seamless, meaningful experiences across platforms. I lead user research initiatives, collaborate cross-functionally with stakeholders, and rapidly prototype solutions focused on business goals and customer value. My core skills include research, interface design, interaction design, visual design, and design systems. I utilize industry-standard tools to bring experiences to life across web, mobile, and other digital touchpoints. My passion is creating human-centered products that solve real problems and improve internal operations.I have a Master of Fine Arts in Graphic Design and a Bachelor of Arts in Public Relations with a minor in Marketing from the University of Houston. I am passionate about creating design solutions for social and environmental issues and engaged in a variety of related topics during my MFA candidacy and previous work history. I have experience in product design, graphic design, experiential design, branding, copywriting, and illustration. My overarching goal is to inspire connections between people and their places and to create inclusive environments for all. Currently, I am exploring a career in UX Product Design with a focus on tech, aviation, travel, hospitality, and design systems.

Experience

1. Senior Product Designer

   Spotio

   Nov 2025 — Present · Addison, TX, US

   Pioneering the next generation of the Spotio product experience, leading the design vision and execution for a mission-critical startup application. My mandate is to modernize the user experience from the ground up, delivering a unified, high-performance design language across all platforms.• Architecting and implementing a brand-new, comprehensive Design System from scratch, establishing scalable UI/UX foundations and a single source of truth for all product components.• Driving the full-scale redesign and modernization of the core application experience across the entire ecosystem, ensuring consistency and seamlessness.• Elevating the user experience across native mobile applications (iOS/Android) and responsive web.

Education

• Universidad de Cádiz

  Spanish Language and Literature

• Clear Springs High School

  Diploma, Basic Skills and Developmental/Remedial Education

  2009 — 2013

• Prairie View A&M University

  Bachelor's degree, Public Relations and Marketing

  2013 — 2015

• University of Houston

  Public Relations, Communications

  2016

• University of Houston

  Master of Fine Arts (MFA), Graphic Design

  2017 — 2020

Skills

• Communication
• Social Media
• Marketing Communications
• Facebook
• Fashion
• Leadership
• Microsoft Word
• Microsoft Office
• Sales
• Blogging
• Social Networking
• Marketing
• Organizational Effectiveness
• Customer Service
• Teamwork
• Public Speaking
• Time Management
• Public Relations
• Social Media Marketing
• Powerpoint
• Event Planning