Amir Kassiri

Senior Analyst @Numerator

CA

Act as a trusted analytics partner to enterprise CPG brands, defining and prioritizing high-value shopper audiences, sizing whitespace and growth opportunities, and advising clients on analysis design and data application using Numerator’s first-party panel solutions- Build and deliver executive-level performance narratives for VP/C-suite stakeholders, using panel and retailer metrics to quantify opportunity, justify distribution and market expansion, and recommend next-step actions that drive commercial growth- Build post-launch measurement frameworks for new product initiatives, tracking adoption, promo lift, and incrementality (test vs. control / benchmark vs. baseline) to surface actionable insights and optimization strategies for brand and innovation teams- Translate complex first-party panel data into clear, commercial recommendations — defining KPIs, diagnosing performance drivers, and advising clients how to optimize targeting, messaging, and spend to improve sales and marketing ROI- Serve as a subject-matter expert on Numerator’s data assets and methodology, arming internal Sales and Account teams with differentiated audience insights, measurement approaches, and ROI stories to win competitive pitches and renewals- Develop thought leadership (market landscape briefs, benchmark studies, audience opportunity sizing) for whitepapers, forums, and content marketing to position Numerator as a strategic partner and support go-to-market messaging- Own end-to-end relationships across CPG and Retail accounts — from scoping analytic needs and shaping strategy, to delivering insights, reporting performance, and advising senior stakeholders — while maintaining high client satisfaction and retention- Mentor junior analysts on methodology, QA, visualization standards, and client storytelling to elevate analytical rigor and consistency across deliverables.

Rotterdam School of Management, Erasmus University

Bachelor's degree, IBA

Schulich School of Business - York University

iBBA - International Bachelors of Business Administration, International Business, Economics, Strategic Management, Responsible Business

Earl Haig Secondary School

High School Diploma

Schulich School of Business - York University

Master of Business Administration - MBA