Amirah Hussain

About Amirah Hussain

I\'m a marketing science professional with 4+ years of experience in data analytics, campaign performance reporting, and audience insights. I’ve worked across sectors including pharma and direct-to-consumer, QAing dashboards in Tableau and Looker Studio, analyzing advertising effectiveness, and presenting insights to clients. I collaborate cross-functionally, lead junior team onboarding, and support media analytics and QA processes. With hands-on experience in Google Analytics, Excel, and marketing mix modeling data validation, I turn complex data into actionable narratives. Known for delivering polished reports, managing high-stakes deliverables independently, and quickly learning new tools to support evolving business and media performance needs.

Experience

1. Manager, Marketing Science

   OMD

   Nov 2025 — Present

   Applying advanced analytics to evaluate media performance and inform decision making for 5+ clients including Pharma, DTC, and Retail clients now currently on GAP Old Navy.• Lead end to end marketing analytics across major brand campaigns for GAP Old Navy including developing measurement strategies, analyzing performance, and translating data into clear insights that guide media and audience decisions• Collaborate with Planning and Investment teams on budgeting, forecasting, reporting cadence, and optimization while presenting insights, POVs, and performance readouts directly to clients• Manage and mentor analysts, streamline workflows, and maintain analytical rigor using tools such as Tableau, Adobe Analytics, Excel, and major media and web analytics platforms

Education

• Baruch College

  Bachelor of Business Administration - BBA, Finance and Investments

  2016 — 2019

• COOP Careers Fellowship

  Data Analytics

  2021 — 2021

• Kingsborough Community College

  Associate’s Degree, Business Administration and Management, General

  2014 — 2016