Amir A. Darbani

Marketing Science Lead @Critical Mass

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Marketing Science Lead @Critical Mass

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Toronto, ON, CA

EDUCATION

2016 — 2018

University of Ottawa

Master's degree, Electronic Business Technologies (Analytics and Data Mining)

2011 — 2012

University of Leeds

Master of Science (MSc), International Marketing Management

2006 — 2011

Azad University (IAU) - South Tehran Branch

Bachelor of Science (BSc), Industrial Engineering (System Analysis and Operations Research)

SKILLS

Market ResearchInternational MarketingMarketing AnalyticsR ProgrammingTeam LeadershipProcess ManagementMarketing ResearchConsumer BehaviorMarketingBusiness StrategyBusiness DevelopmentCrmDigital MarketingForecastingSpssXmlOnline MarketingMachine LearningSqlPythonCompetitive AnalysisSupply Chain ManagementBrand Positioning StrategiesBusiness PlanningMicrosoft OfficeMarketing CommunicationsREntrepreneurshipMs ProjectMarketing StrategyDirect MarketingAnalysisPredictive AnalyticsStrategic ThinkingMarket PlanningWeb ServicesBusiness ModelingStatisticsStrategic PlanningBrand Development

ABOUT AMIR A. DARBANI

Lifelong learner and process, detail and result oriented lead data scientist and senior manager with 12+ years of experience in digital products, customer, and marketing insights & analytics. Proven track record in leading analytical projects and data teams, as well as developing and deploying complex analytics models. Proven ability to align data, people, methods, and technologies to solve complex business problems and enhance digital engagement, personalization, and growth.Full Name: Amir Abbas Darbanibasmanj

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Amir A. Darbani — Marketing Science Lead at Critical Mass in Toronto, ON, CA | Unifers