Amir Iqbal

Digital Buyer @PHD

London, GB

As a Digital Media Buyer at PHD, I lead the end-to-end execution of multi-channel digital campaigns across Programmatic (PMP/PG) and Paid Social. I work across various platforms including DV360, The Trade Desk, Reddit, Meta, Pinterest, and Snapchat to drive brand performance across media types such as VOD, Audio and Display.Core Responsibilities- Trading & OptimisationExecute Programmatic PMP/PG and Paid Social campaigns across a range of clients and verticals.Manage campaign delivery through leading DSPs and social platformsOptimise campaigns based on performance data and third-party verification insights to drive outcomes across KPIs including CPM, CTR, viewability, brand safety, and invalid traffic.Ensure campaigns adhere to media hygiene standards and consistently meet or exceed performance benchmarks- Reporting & Client ServiceCompile and reconcile campaign performance and spend data from DSPs and third-party partners.Conduct regular client check-ins in collaboration with the cross-functional team, providing actionable performance insights and strategic recommendations for future campaign flights.Deliver detailed post-campaign analysis to inform ongoing media strategies and demonstrate ROI.

University of Sussex

Bachelor's degree