Amina Tahir
Founder and Creative Director @Poof
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WORK HISTORY
Founder and Creative Director @Poof
A brand + space for people with acne.A leading boutique beauty business promoting acne neutrality- Built an online business from the ground up, with no funding and a one-person team, into a market leader - as reviewed in leading publications- Crafted a unique brand narrative and positioning that aims to actively change the narrative surrounding acne and skin imperfections through copy and content centered around inclusion and intersectionality. Encouraging more media representation in the beauty industry of people with acne through influencer campaigns and establishing the brand as a thought-leader through long-form content contributions on relevant topics- Lead a team of 2 content producers, a digital marketing strategist, a community expert and a product marketer- Decreased the website bounce rate by 10% and maintained a conversion rate of over 7%, surpassing the industry average rate of 5%, by implementing effective content techniques and assets that continue to be both creative and optimized for search + all touchpoints of our customer’s journey from social media, to newsletters, to blogs, to ads- Lead content and product marketing (creative/social and performance - including social media and SEO), packaging design, social responsibility, community management (CRM)- Building one of the earliest skin positive communities with 31K people- Managed a product portfolio of 14 products, crafting unique product positioning for each of them. Driving bi-annual brand/product photo shoots, 4 annual major marketing campaigns and 3 influencer campaigns-Initiated a social impact project in March, selling fair-priced merch in order to financially empower underprivileged women. Raised for a cancer patient as part of our Pink October
EDUCATION
Institute of Business Administration
Bachelor of Science (B.S.), Computer Science
Institute of Business Administration
Master of Business Administration (MBA), Marketing
ABOUT AMINA TAHIR
Developed branding, marketing, content and visual communications/strategies for 15+…
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