Amina Mecca

About Amina Mecca

I’m Amina. Pronounced [AH - min - uh]. I’m an advertising and marketing professional with more than a decade of experience in major account management, retention, vertical revenue strategies, and SaaS.As a leader at Advance, I have cultivated a collaborative and growth-oriented environment, navigating complex challenges to earn the loyalty of my peers and clients alike. My commitment to professional development and DEI ensures that I am not just a service provider, but a dedicated advocate for the diverse communities I live and work in.My mission is to instill a sense of confidence and strategic clarity in every organization I touch, fostering a new generation of skilled professionals ready to leave their mark on the industry. My tenure in the marketing world has been one of continuous growth, and I am energized by the prospect of shaping the future of the industry for years to come.

Experience

1. Senior Director

   Advance Education

   Jan 2022 — Present

   Serve as a key strategic leader responsible for the tactical direction of integrated media and digital transformation initiatives.Direct cross-functional teams to align communication strategies with business goals, managing C-suite negotiations and executive-level messaging for major institutional partnersOversee budgeting, revenue analysis, and category development to drive long-term value and partner loyalty

Education

• Temple University

  Bachelor of Arts (B.A.)

Skills

• Advertising
• Public Speaking
• Social Media
• Microsoft Office
• Digital Marketing
• Customer Service
• Event Planning
• Multimedia
• Social Media Marketing
• Account Management
• Display Advertising
• Target Audience
• Youtube
• Marketing Strategy
• Customer Retention
• Mobile Advertising
• Email Marketing
• Salesforce.com
• Lead Generation
• Reputation Management
• Competitive Analysis
• Facebook
• Search Engine Optimization (SEO)
• Business Development
• Search Engine Marketing (Sem)
• Leadership