Amina M.
Account Director @Serviceplan Group
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WORK HISTORY
Account Director @Serviceplan Group
Munich, DE
Brand: Lufthansa Airline • Global (Americas, APAC, EMEA) Campaign:\"All it takes is a Yes\" • Art Basel Miami Beach 2024 Partnership• Sho Shibuya x Tekla Loungewear Partnership for Allegris First Class FlyersBrand: Bitpanda • Global ATL campaign launch featuring AC Milan, PSG, Arsenal FC, FC Bayern München, FC Basel, Alexandar Zverev, Caro Daur and Melissa Satta.
EDUCATION
Beaconhouse National University
Bachelor of Arts (B.A.)
ABOUT AMINA M.
I’ve worked across industries and markets with global brands like WhatsApp, Meta Quest, Etisalat Telco, Nestlé, Lufthansa, and more. My experience covers brand positioning, launches, 360° campaign management, disruptive partnerships, sponsorships, experiential marketing and activations. No two projects have ever been the same, but the process usually includes bringing cross-functional teams together, from R&D and product to commercials, legal, and third-party partners — ensuring everyone is aligned before whipping strategy, creative, and media execution. I’m passionate about building processes and managing programs, with client servicing at the core of everything I do. I partner closely with brand teams on long-term planning and navigating both macro and micro budget management.
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