Alexa Mikalaski
- Role
- Growth & Marketing Automation Manager at Trovata
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Alexa Mikalaski
Senior Marketing Manager with a proven track record in B2B SaaS demand generation…
Experience
Growth & Marketing Automation Manager
Jan 2022 — Present
Increased revenue by 18% YOY from email marketing - Lead and execute strategy on all advertising campaigns across Google and LinkedIn - Execute A/B testing for conversion rate optimization on landing pages and entirety of website - Built segmented email marketing strategy and nurtures from ground up - Manage ROI analysis across programs and Salesforce campaign tracking - Drive HubSpot optimizations such as lead scoring, industry segmentation, and buyer persona segmentation - Communicate KPIs to upper leadership and coordinator marketing campaigns cross-departmentally - Manage 1 direct report and several vendors across programs
Education
Sciences Po
Economics
2018 — 2018
UCLA
Bachelor of Arts - BA, Economics
2015 — 2019
Skills
- Networking
- Leadership
- Customer Service
- Microsoft Excel
- Public Speaking
- Time Management
- Microsoft Word
- Efficent
- Organizational Effectiveness
- Teamwork
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