Amie F.

About Amie F.

At Lenovo, my role as Sr. Channel Marketing Manager is focused on building strong relationships and developing marketing plans that resonate in the competitive tech landscape. I plan to use innovative and creative marketing strategies to significantly raised brand awareness. I\'m excited to craft campaigns that not only align with our organizational goals but also foster strong customer connections. My dedication is to continue nurturing these brand-customer relationships, driving profitability and loyalty through creativity and strategic insight.As a published author of poetry and books, I enjoy writing thought leadership content about my passions; AV, coffee, and wellness. My innovative and creative marketing strategies have significantly raised brand awareness. I hold two Bachelor’s of Science Degrees, in Marketing and Business Administration as well as a minor in Finance from Portland State University. When not focused on AV, I train for the Tough Mudder, a 15-mile endurance mud run that focuses on teamwork instead of finishing time. In my free time I volunteer at my son\'s school, attend local sporting events, or walk my beloved Corgi.

Experience

1. Channel Marketing Professional

   Lenovo

   Mar 2025 — Present · Morrisville, NC, US

   Develop and implement marketing strategies that align with Lenovo\'s objectives. Manage co-marketing plans with distributors and resellers, build strong partner relationships, and ensuring the alignment of channel strategies with alliance partners. Oversee campaign execution, budget management, and performance tracking to drive customer engagement and achieve marketing goals across the Americas region.

Education

• Portland State University

  Bachelors Of Science: Marketing & Advertising, Marketing/Advertising

• Clackamas Community College

  Associate's degree, Business Administration and Management, General

• Lane Community College

  Associate of Arts (A.A.), Business Administration and Management, General