Amie Cressie

About Amie Cressie

I’ve always believed great marketing starts with great storytelling. As a digital marketing professional, I specialize in recruitment marketing, content strategy, social media campaigns, and video production that help organizations connect with the right audiences.I’ve worked with Columbus based brands including Nationwide, Victoria’s Secret, Marzetti, Restaurant Equippers, and L’ange Hair to elevate their digital presence across social, email, and web.My most recent experience includes supporting defense contractor, Dynamic Aviation, where I contributed to internal mission-driven communications and external talent marketing initiatives. I began my career in documentary and film production, which shaped my creative approach and passion for meaningful narratives. Today, my work focuses on recruitment marketing, employer branding, e-commerce, and integrated digital strategy. Recognized for writing and innovation, I’m known for thoughtful execution to every project.Outside of work, I’m passionate about personal growth and community. I stay active in Toastmasters, love creative expression through dancing Argentine Tango, and enjoy spending time with my family.

Experience

1. Digital Employment Marketing Strategist

   Dynamic Aviation

   Dec 2023 — Present · Bridgewater, VA, US

   Lead external marketing and internal communications across digital channels • Wrote the 1st ever brand guidelines of the company and digital employment marketing strategy• Planned, executed, and optimized paid social media campaigns on Facebook, Instagram, and LinkedIn. • Drove 100-170 attendees to hiring events through targeted digital marketing initiatives• Created employment marketing social media posts for LinkedIn, Facebook, Instagram, YouTube, Glassdoor, and Indeed, including writing, creating graphics, and editing video content• Developed employee spotlights on SharePoint and on social media to strengthen the employer brand• Owned social media compliance and approval workflows, ensuring brand alignment• Created digital signage and managed the HR visual portal• Created SharePoint Newsletter posts for the company• Managed the budget for employment marketing spend• Executed email marketing campaigns externally• Project manager for the All-Hands Meeting PowerPoint• Ran monthly reports for Facebook, Instagram, and LinkedIn• Updated and expanded the Careers Website

Education

• Ohio University

  Bachelors in Communications, Mass Communication/Media Studies

  2007 — 2011

• Sydney Business School, University of Wollongong

  Masters in Business, International Business

  2016 — 2017