Ami Shah
Senior Account Manager at Kantar | Market Research & Consumer Insights | Advertising & Brand Strategy | Web 3.0 & Brand Trust (Doctoral Research - SSBM) | Data Storytelling & Business Growth
- Role
- Senior Account Manager at Kantar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ami Shah
Most brands don\'t fail because they lack data. They fail because no one translates it…
Experience
Senior Account Manager
Jun 2023 — Present · Mumbai, IN
Strategic Consumer Insights & Brand Consulting: Lead research programs for HUL, focusing on brand health tracking, advertising impact assessment, and innovation strategy.• Advertising Effectiveness & Communication Testing: Conduct pre-advertising evaluations for TV and Digital using Link (PreView), NeedScope, and AI-powered analytics to optimize creative performance.• Brand Equity & Consumer Behavior Analysis: Provide market trends, category growth opportunities, and competitive benchmarking insights to strengthen HUL’s brand positioning.• Stakeholder Management & Business Development: Act as a strategic partner to HUL’s senior marketing and insights teams, translating research into actionable business strategies.• Leadership & Team Development: Mentor junior researchers, fostering a culture of data-driven decision-making and impactful storytelling.
Education
Indian Institute of Management, Lucknow
Executive Programme in Strategic Marketing for Business Success
2022 — 2023
Swiss School of Business and Management, Geneva (SSBM)
Doctorate in Business Administration
2022
L.S.Raheja
Bachelor of Business Administration (BBA)
2003 — 2006
University of Mumbai
Bachelor of Business Administration (BBA)
Swiss School of Business and Management
DBA
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