Ami Desai Mathur

About Ami Desai Mathur

Top rated business leader, with over 18 years of combined strategy, brand management, marketing and sales experience receiving over a dozen industry & company awards. Brand management experience working on the entire range of large and small P&G brands, customer teams, and the entrepreneurial group at The Coca-Cola Company. Specialties:1) General management: P&L ownership, brand portfolio management & joint business planning with customers2) Brand Management: Annual marketing planning including media plan and advertising, innovation, brand equity & architecture and consumer segmentation3) Short and long-term strategy development with proven ability to work with and influence top executives4) Team Development: Talent recruiting, coaching & development of direct reports & large multi-functional teams

Experience

1. President

   Fly By Jing

   Jun 2024 — Present

Education

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School

  Business Administration

Skills

• Product Innovation
• Consumer Behaviour
• Marketing Mix
• Cosmetics
• Brand Architecture
• Brand Management
• Marketing Strategy
• Oral Care
• Customer Marketing
• Marketing Planning
• Business Strategy
• Trade Marketing
• Consumer Products
• Consumer Insight Generation
• Market Planning
• Marketing Research
• Shopper Marketing
• Global Marketing
• Strategy
• Segmentation
• Insight Generation
• Customer Insight
• In-Store Marketing
• New Business Development
• Brand Equity
• Nielsen