Amanda Holladay
Director of Revenue Cycle Integrity at Southeast Primary Care Partners
- Role
- Director of Revenue Cycle Integrity at Southeast Primary Care Partners
- Location
- Auburn, KY, US
- LinkedIn followers
- 500 followers
About Amanda Holladay
RCM leader 9+ years of experience driving revenue integrity, compliance, and growth across MSO-supported primary care organizations. Currently serving as Director of Revenue Cycle Integrity at Southeast Primary Care Partners—the largest primary care network in Georgia—where I lead claims optimization, payer strategy, and scalable RCM infrastructure. I’ve built and optimized workflows for EDI, FFS, and VBC driving improved revenue performance across diverse markets. Solving high-impact revenue challenges, and supporting multi-site expansions with scalable infrastructure. My reputation as a results-oriented and self-motivated professional committed to fostering thriving work environments is proven by my work history.
Experience
Director of Revenue Cycle Integrity
Southeast Primary Care Partners
Nov 2023 — Present · US
In this role, I lead strategic initiatives to enhance the efficiency, compliance, and financial performance of revenue cycle for the largest independent medical group in the Southeast, offering primary care in Georgia, Alabama, and Tennessee; while, ensuring seamless integration between billing, coding, reimbursement, and collections to optimize operational workflows for sustainable financial outcomes. Continuously partner with senior leadership, operations, and compliance to solve enterprise-level challenges and prepare revenue functions for scale. Providing a mix of strategic insight, operational execution, and comprehensive knowledge of the payer landscape— driving revenue outcomes at scale in fast-moving healthcare environments.Key Contributions: • Implemented end-to-end EDI workflows including payer mapping, split-835 processing, and claims routing protocols—resulting in a 42% reduction in payer A/R and streamlined remittance posting.• Achieved a 97% clean claim rate and drove a 66% increase in cash collections by optimizing claims lifecycle management.• Designed and standardized centralized billing operations and reporting across multiple entities, enabling seamless scalability to support multi-state expansion of primary care practices under a unified MSO infrastructure.Core Competencies:Revenue Cycle Strategy | MSO Infrastructure | EDI Optimization | Compliance & Audit | Clean Claim Performance | KPI-Driven Leadership | Cross-Functional Alignment | Growth Enablement | Scalable RCM Design | eClinicalWorks (eCW) Integration | Waystar Integration
Education
Hesser College
Associate of Science - AS, Medical/Clinical Assistant
2009 — 2011
Capella University
Doctor of Business Administration - DBA, Strategy and Innovation
Southern New Hampshire University
Bachelor of Arts - BA, General Studies
Southern New Hampshire University
Master of Science - MS, Organizational Leadership
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