Arlinda M.
Director, Product Marketing, Sustainable Finance @S&P Global
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WORK HISTORY
Director, Product Marketing, Sustainable Finance @S&P Global
Lead product marketing and go-to-market (GTM) strategy, including development of positioning, messaging and sales enablement tools, for S&P Global Ratings\' suite of Sustainable Finance products, as well as our Ratings360 client platform. Notable product launches include: the Climate Transition Assessment, integrated Second Party Opinions featuring Shades of Green, European Green Bond (EuGB) External Reviews, go-to-market and brand awareness for the acquisition of Shades of Green. Development of sales enablement tools and collateral, brand awareness multi-channel campaigns, as well as award-winning pitches for several industry awards from Environmental Finance, IFR, ESG Investing.
EDUCATION
The George Washington University School of Business
Bachelor of Business Administration, Suma Cum Laude, International Business and Italian Language and Literature
Product Marketing Alliance
Product Marketing Certified: Core
The George Washington University School of Business
Bachelor of Business Administration (B.B.A.), International Business, International Business/Trade/Commerce
ABOUT ARLINDA M.
ITSMA ABM-certified, experienced marketing executive with 20+ years experience working in the professional services and B2B marketing space, strategy research, and energy industry with a focus on Sustainability/ESG. Skilled in Brand Strategy, Product Marketing (PMM certified by the Product Marketing Alliance), Digital Strategy, Analytical Skills, Marketing and Communications, Renewable Energy and Sustainability/Sustainable Finance sector, Advisory Services, International Business.
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