Amey Walimbe
Senior Associate| MBA in Marketing/Marketing Management/Media Planning
- Role
- Senior Associate at IPG Mediabrands
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Amey Walimbe
Proven track record of running Performance, Conversion, Reach / Frequency, & Awareness based campaigns across social media platforms and managing clients from Automotive, Real Estate, Healthcare, Airlines, F&B, E-Commerce, Education, etc. sectors while a leading team of 8 Handled media budgets worth more than INR 20 million per month Optimized Spending & Audience Reach through data analytics-driven media planning Leveraged metrics (CPL, CTR, CR, CPC, Impressions, etc.) to track and improve campaign / ad performance Enhanced campaign / ad effectiveness through Competitor Benchmarking, A/B Testing, Audience Customization, etc. Retained clients and secured recurring business by consistently delivering better-than-promised performance and consistent growth
Experience
Senior Associate
May 2023 — Present · US
Media Operations- PlanningEnd to End Campaign PlanningMediaToolsGrowth AcceleratorPrismaVivvixAdintelPathmaticsCompetitive Research and AnalysisCompetitive Reports
Education
Dr. D.Y. Patil Institute of Hotel Management and Catering Technology
Bachelor's degree, Hospitality Studies
MIT World Peace University
Master of Business Administration - MBA, Marketing/Marketing Management, General
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