Amey Parab
Performance Marketing Manager | Optimizing ROAS on Google & Meta Paid Channels for Scalable App Growth
- Role
- Marketing Manager at LenDenClub
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Amey Parab
I’m a results-driven Digital Marketing Manager with over 8 years of experience in Google…
Experience
Marketing Manager
Apr 2025 — Present · Mumbai, IN
Performance Marketing SpecialistDrive comprehensive performance marketing strategies across key paid acquisition channels, including Google Ads and Meta platforms, to efficiently acquire and onboard new investors.Execute, manage and optimize complex app-based campaigns with a focus on maximizing return on ad spend (ROAS) and reducing customer acquisition cost (CAC) through continuous A/B testing and audience segmentation.Leverage AppsFlyer and other mobile measurement platforms to perform granular attribution modeling and performance tracking, ensuring accurate data collection and a clear understanding of campaign effectiveness.Lead a data-informed approach by conducting deep-dive analysis on raw data from multiple sources to identify growth opportunities, optimize funnels, and improve user lifetime value (LTV).Develop and refine attribution models to provide a holistic view of the customer journey, enabling data-driven budget allocation and strategic decision-making across all paid channels.Analyze user behavior and engagement metrics on CleverTap to create targeted campaigns and personalized user journeys, directly contributing to higher conversion rates and improved user retention.
Education
K P B Hinduja College of Commerce 315 New Charni Road Mumbai 400 004
Master's degree, Public Relations/Image Management
2018 — 2020
Sasmira's Institute of Management Studies & Research
Master of Business Administration (MBA), Marketing/Marketing Management, General
2015 — 2017
Wilson College Chowpatty Mumbai 400 007
Bachelor of Science (BSc), Chemistry
2010 — 2015
Skills
- 3d Studio Max
- Powerpoint
- Photoshop
- Customer Service
- 3d
- Windows
- Marketing
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