Americus Reed
Co-founder and Current Partner @Persona Partners
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WORK HISTORY
Co-founder and Current Partner @Persona Partners
The guiding philosophy of Persona Partners is founded on the uncompromising premise that a brand should transcend the product, service or organization it represents. We achieve this result by transforming the brand into a symbol that reflects the same ideals, aspirations and values of the customers to whom it was designed to appeal. This special dynamic is created through a rigorous deconstruction of the brand coupled with a psychographic breakdown of the target customer. The process culminates in a synthesis of the new brand in a way that ignites a passion in customers that results in a impenetrable bond with the brand that is internalized and incorporated into their definition of who they are.
EDUCATION
Georgia State University
Master of Science (MSc), Market Research Methods
University of Florida
Doctor of Philosophy (PhD), Marketing Consumer and Social Psychology
Georgia State University
Master of Science (MSc), Organizational Behavior Studies
Georgia State University
Bachelor of Business Administration (B.B.A.), Organizational Behavior
SKILLS
ABOUT AMERICUS REED
Americus Reed is a Father, Professor, Researcher, Entrepreneur, Speaker, Angel Investor…
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