Amer Hassan

Data Scientist @Bank of America

New York, NY, US

Generated key business insights by analyzing billions of customer records, revealing trends in age-based balances, shared account behavior, and percentile-based product ownership, enabling data-driven decision-making across banking products• Identified a major engagement gap among clients over 60 through a detailed channel analysis (financial centers, mobile, desktop, phone, ATMs), highlighting that only 54% engage quarterly—prompting initiatives to boost outreach and retention• Proactively protected vulnerable clients by developing a detection program to flag potential financial exploitation among disengaged account holders, enabling earlier intervention and risk mitigations• Engineered scalable databases optimized for billions of customer records, streamlining data collection and transmission to enhance operational efficiency