Amena Naik

Digital Marketing Analyst @Klunk & Millan Advertising

Allentown, PA, US

In my role as a Digital Marketing Analyst at Klunk & Millan Advertising, I manage campaign optimization and lead reporting across a variety of digital channels such as paid social (Meta Ads, LinkedIn Ads, SnapChat Ads, X Ads), paid search (Google Ads, Bing Ads), programmatic display/pre-roll (StackAdapt, Basis DSP), streaming radio (Spotify Ads, Pandora Ads), streaming TV (Hulu Ads), and more.I specialize in sythesizing and presenting marketing analytics insights as well as strategic and actionable recommendations leveraging my data visualization skills on platforms such as Tableau, DataBox, Google Looker Studio, MS PowerPoint, MS Excel etc. I also enjoy working with Google Analytics 4 and Google Tag Manager to further asses the impact of the campaigns, by setting up and measuring related conversion events. In addition to the above, I also enjoy researching and presented emerging trends to enhance our digital marketing expertise and service offerings as well as spotlight any emerging advertising features, applicable to our wide range of B2B and B2C clients.

Brent International School, Manila

Middle/High School, WASC

Lehigh University

Master of Business Administration - MBA, Business Administration and Management, General

BGS International Public School, New Delhi

High School, Science-Mathematics-Computer Science (C++)

Jawaharlal Nehru Technological University

Bachelor’s Degree, Electronics and Communication Engineering