Amena Naik
Digital Marketing Analyst at Klunk & Millan Advertising
- Role
- Digital Marketing Analyst at Klunk & Millan Advertising
- Location
- Bethlehem, PA, US
- LinkedIn followers
- 500 followers
About Amena Naik
Experienced Digital Marketing Analyst who delivers results by conceiving and implementing…
Experience
Digital Marketing Analyst
Jan 2021 — Present · Allentown, PA, US
In my role as a Digital Marketing Analyst at Klunk & Millan Advertising, I manage campaign optimization and lead reporting across a variety of digital channels such as paid social (Meta Ads, LinkedIn Ads, SnapChat Ads, X Ads), paid search (Google Ads, Bing Ads), programmatic display/pre-roll (StackAdapt, Basis DSP), streaming radio (Spotify Ads, Pandora Ads), streaming TV (Hulu Ads), and more.I specialize in sythesizing and presenting marketing analytics insights as well as strategic and actionable recommendations leveraging my data visualization skills on platforms such as Tableau, DataBox, Google Looker Studio, MS PowerPoint, MS Excel etc. I also enjoy working with Google Analytics 4 and Google Tag Manager to further asses the impact of the campaigns, by setting up and measuring related conversion events. In addition to the above, I also enjoy researching and presented emerging trends to enhance our digital marketing expertise and service offerings as well as spotlight any emerging advertising features, applicable to our wide range of B2B and B2C clients.
Education
Brent International School, Manila
Middle/High School, WASC
2007 — 2010
Lehigh University
Master of Business Administration - MBA, Business Administration and Management, General
2019 — 2020
BGS International Public School, New Delhi
High School, Science-Mathematics-Computer Science (C++)
2008 — 2010
Jawaharlal Nehru Technological University
Bachelor’s Degree, Electronics and Communication Engineering
2010 — 2014
Skills
- Brand Management
- Marketing Strategy
- Social Media
- Matlab
- Teamwork
- Team Management
- Corporate Identity
- C++
- Market Research
- Digital Marketing
- Microsoft Excel
- Research
- Social Media Marketing
- Management
- Microsoft Powerpoint
- Content Management Systems (Cms)
- Public Speaking
- Customer Relationship Management (Crm)
- Java
- Leadership
- Marketing Communications
- Marketing
- Microsoft Office
- Data Analysis
- Client Services
- Microsoft Word
- Customer Service
- C
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