Amelia Mawlawi
Customer Marketing and Advocacy Lead @Arctera
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WORK HISTORY
Customer Marketing and Advocacy Lead @Arctera
Fort Collins, CO, US
As Head of Customer Advocacy, I built the company’s first customer advocacy function from the ground up, creating a scalable, customer-first program that drives engagement, loyalty, and advocacy. I partner closely with leaders across Product, Marketing, Sales, and Customer Success, aligning cross-functional teams on strategy and initiatives. I own end-to-end advocacy programs, from strategy to execution—including reference programs, logo acquisition, technical advisory boards, and more.
EDUCATION
University of Northern Colorado
Bachelor of Science (B.S.), Business Administration and Management, General; Computer Information Systems
SKILLS
ABOUT AMELIA MAWLAWI
I’m a customer marketing and product strategy leader with 13+ years of experience across enterprise technology and cybersecurity. My work sits at the intersection of product, go-to-market strategy, and executive engagement, translating customer and market insight into positioning, launches, and programs that drive adoption and growth.Throughout my career at HP and Arctera (formerly Veritas), I’ve partnered closely with Product, Sales, Marketing, and Customer Success teams to shape product narratives, support roadmap priorities, and execute cross-functional GTM initiatives. From leading global product launches and portfolio strategy to building structured executive engagement and advocacy programs, I focus on connecting product vision to real customer impact.I’m strongest in environments where alignment matters, bringing clarity to complex offerings, elevating executive storytelling, and designing scalable programs that support commercial strategy. I value thoughtful collaboration, measurable outcomes, and building trust across teams and customers alike.Core strengths include:• Product marketing & positioning• Go-to-market strategy & launch execution• Product portfolio strategy• Executive engagement & EBC programs• Customer advocacy & voice-of-customer integration• Cross-functional leadership
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