Amelia Laster
VP Product Development & Merchandising | Housing Product Systems Architect | Design × Construction × Technology
- Role
- VP of Product Development & Merchandising at Jagoe Homes, Inc
- Location
- Owensboro, KY, US
- LinkedIn followers
- 500 followers
About Amelia Laster
I lead Product Development & Merchandising at Jagoe Homes, where I work across design, construction, and technology to shape the homes we bring to market.My career has intentionally crossed disciplines; including retail merchandising, hospitality, mortgage operations, residential design, drafting, and estimating. Each role helped me understand a different part of how people experience and purchase homes.Today my focus is building the systems behind the product, connecting floorplans, options, pricing, technology platforms, and buyer insight into a clearer path from concept to homeowner.I’m particularly interested in how emerging technology and data can help builders better align what they design and build with how people actually live.
Experience
VP of Product Development & Merchandising
Dec 2025 — Present
Education
Western Kentucky University
Bachelor of Science, Interior Design
1998 — 2005
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