Amelia Landesman

Senior Manger, Data Management & Governance @Williams-Sonoma, Inc.

San Francisco, CA, US
MOBILE NUMBERS
+17•••••••07

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WORK HISTORY

Aug 2021 — Present

Senior Manger, Data Management & Governance @Williams-Sonoma, Inc.

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San Francisco, CA, US

Increased Cross-Functional collaboration in data asset management through implementation and leading the Data Governance and Stewardship Program. Ensured successful launch of new analytics platform by coordinating between marketing and technology teams, providing subject matter expertise in analytics use cases, and championing change to business users Successfully implemented a credit card replatform project within the enterprise analytics platform, by working with subject matter experts, marketing systems analysts and technology partners to ensure that data was accurate and complete. Ensured the successful implementation of multiple privacy laws including CCPA, CPRA, CPA and CTDPA with minimal business impact by ensuring business use cases were communicated and collaborating with analytics teams completing impact analyses Improved data completeness and documentation through implementation of the Alation data catalog. Identified and helped vet a data quality tool that will enable improved data quality in the analytics environment through improved monitoring

EDUCATION

2006 — 2008

Carnegie Mellon University - Tepper School of Business

MBA, Marketing, Strategy

1999 — 2002

University of Michigan

BA, Economics, Psychology

SKILLS

Integrated MarketingCrmTableauCustomer RetentionAnalyticsStrategyDatabase MarketingMarketingData AnalysisSegmentationMarketing StrategyMarket SizingCustomer Relationship Management (Crm)Customer SegmentationPredictive ModelingSas ProgrammingCompetitive AnalysisSalesforce.comDirect MarketingForecastingBusiness IntelligenceMarketing CommunicationsMarket ResearchMarketing AnalyticsAnalysisPredictive AnalyticsB2b Marketing

ABOUT AMELIA LANDESMAN

At Williams-Sonoma, Inc, my role as Senior Manager in Data Management & Governance revolves around enhancing cross-functional collaboration and overseeing the implementation of critical data governance initiatives. By successfully launching a new analytics platform and leading a major credit card replatform project, our team has improved marketing efficiency and analytics accuracy, ensuring compliance with diverse privacy regulations.With a strong background in marketing data and analytics I have reduced housefile duplication rates and customer complaints, contributing to more targeted marketing strategies and a better customer experience. My dedication to accuracy and strategic insights informs every project, aligning IT and marketing objectives to drive data-driven decision-making and foster continuous improvement within the organization.

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