Amelia Landers
Marketing Executive I Innovation I Brand I Product
- Role
- Vice President of Brand, Food & Beverage Innovation at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Amelia Landers
A leader in brand building, with 17+ years experience growing $billion+ businesses in CPG and Retail. I have a passion for making peoples lives better through products and experiences, driven by deep consumer insights and strategic vision, and grounded in profitable business growth. At P&G, I led global product innovation for the #1 male grooming brand (Gillette), managed top tier agencies, developed breakthrough global advertising, led integrated marketing campaigns, set pricing, led sports marketing (Gillette Champions with Tiger Woods, Roger Federer, Derek Jeter, etc) and strategic partnerships with EA Sports and Microsoft, multicultural marketing strategy for Hispanic and African American campaigns, and sold in initiatives to top retailers. At Starbucks, I led $2B-$10B businesses, developed consumer led innovation (including Unicorn Frappuccino, S\'mores Frappuccino, Cloud Macchiato and Mango Dragon Fruit Refresher). I developed promotion strategies, creative concept and campaign development, integrated marketing plans and digital engagement plans. I was responsible for delivering big bet retail equipment to drive leadership in coffee craft, enabling a game changing food and beverage portfolio and captivating in-store theater. In my current role, I spearhead bold, impactful sustainability strategies and consumer-led innovations that deliver on the company’s aspirations and help our customers and partners (employees) to make their world better.I foster world class organizations with a culture of transformational innovation and talent development, and inspire the team to think bigger against priorities, and develop toward career goals.Expertise: Brand vision, equity and architectureBusiness, category and product strategyCategory portfolio developmentInnovation, new product developmentProduct commercialization and launchIntegrated marketing plansGo-to-market activationMedia planningGlobal advertising campaignsAgency managementSports MarketingP & L ownership
Experience
Vice President of Brand, Food & Beverage Innovation
Jan 2019 — Present
Education
Boston University
Bachelor's degree, International Relations, Business, Italian Studies
Babson F.W. Olin Graduate School of Business
Masters of Business Administration , Business & Marketing
Kellogg Executive Education
Chief Marketing Officer Executive Program, C-level leaders staying current on disruptions in AI, tech, and data analytics of modern marketing.
2025 — 2026
Skills
- Brand Management
- Customer Insight
- Shopper Marketing
- Consumer Products
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