Amelia Boothman
Associate Lecturer @Central Saint Martins, University Of The Arts London
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WORK HISTORY
Associate Lecturer @Central Saint Martins, University Of The Arts London
Supporting Students in using insight (trends and insight data) to identify the key consumer product benefits (the why) and how to effectively position the product effectively, using semiotic analysis.
EDUCATION
University of Sussex
BSc, Experimental Psychology
SKILLS
ABOUT AMELIA BOOTHMAN
My passion is identifying how to effectively position a brand or product for growth. I do this through: · Unearthing the penetrating insights, found deep in the consumer’s emotional decision making regions of the brain· By passing the conscious post rationalization that so often leads us astray when we ask them directly why they buy· Using techniques such as cultural analysis (a.k.a. Semiotics), strategic analysis and projective techniques· Working with clients using co-creation techniques to ensure the answer is framed in context and can be realistically actionable within their organisationsSpecialties: Brand Positioning, Communications Strategy, Innovations Development, Brand Strategy, Semiotics, Qualitative Insight, Focus group moderation, facilitation
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