Amelia Shane

About Amelia Shane

Expert marketing strategist in pharmaceutical/healthcare industries for both animal and human health. An innovative and creative thinker driven by execution and results. Experienced in multi-channel marketing integration. Natural talent for building teams and relationships. Q&A on Brand: http://marketconnectionsinc.com/branding-new-division/ Professional highlights include- Increased online sales by 52% on new e-commerce system with multi-channel marketing campaigns including, email, direct mail, web and digital, sales literature and social media- Elevated sales, delivering an 82% retention rate among veterinarians with targeted and personalized marketing- Created the Auto Refill Program™, an innovative solution for pet owners and patients to refill their medication automatically- Defined and created brand for Akina Animal Health using market research and interviews with veterinarians and office staff- Lead creation of multi-channel marketing strategy including, a design of an e-commerce platform- Conceptualized The Veterinary Portal and digital strategy to streamline business- Successfully retained 80% of business from existing veterinary customers- Ambassador/Lead of successful Equine Design Thinking project to improve customer experience for Equine prescribers.

Experience

1. Manager, Brand and Talent Marketing

   NVA General Practice

   Aug 2023 — Present

Education

• Goldey-Beacom College

  Bachelor of Science (BS), Marketing/Marketing Management, General

  2000 — 2006

• Goldey-Beacom College

  B.S, M.B.A, Marketing Management

  2000 — 2006

Skills

• Customer Retention
• Salesforce.com
• Interactive Marketing
• Email Marketing
• Customer Acquisition
• Marketing Strategy
• Building Customer Loyalty
• Multi-Channel Marketing
• Database Marketing
• Marketing
• Pharmaceutical Industry
• Marketing Communications
• Customer Experience
• Direct Marketing
• Crm