Amela Smajlovic

About Amela Smajlovic

Growth-focused marketing leader with over 10 years of B2B Marketing experience…

Experience

1. Marketing Director

   CTS Corporation

   May 2025 — Present · Lisle, IL, US

   Oversee the corporate marketing department, leading a global team in executing strategic marketing initiatives.Develop and implement the company’s global marketing strategy to support growth across Medical, Industrial, Automotive, Aerospace/Defense, and Transportation markets.Drive brand positioning and corporate storytelling to strengthen market leadership and competitive differentiation.Lead integrated marketing programs spanning product launches, digital marketing, content strategy, and internal communications.Guide creation of high-impact technical and thought leadership content in collaboration with product management, engineering, and sales.Direct SEO and demand generation strategies to increase visibility, capture market share, and deliver qualified leads to sales teams.Utilize data-driven insights to evaluate marketing performance, optimize ROI, and establish best practices.Serve as a strategic partner to executive leadership, aligning marketing initiatives with overall business objectives.

Education

• Benedictine University

  Bachelor's degree

Skills

• Vendor Management
• Brand Ambassadors
• Html
• Newsletters
• Customer Service
• Press Releases
• Pricing
• Public Relations
• Internal Communications
• Media Relations
• Market Research
• Committees
• Final Cut Pro
• Business Development
• Sales
• Marketing Automation
• Corporate Events
• Strategic Planning
• Media Pitches
• Sales Management
• Indesign
• Analysis
• Script-Writing
• Newspapers
• Event Planning
• Video Editing
• Purchasing Negotiation
• Marketing
• Writing
• Surveying
• Integrated Marketing
• Sony Vegas
• Event Management
• Contract Negotiation
• Newspaper
• Marketing Strategy
• New Business Development
• Ebay Sales
• Communications Law
• Social Media