Ameka Cheatham-Martin
Integrated Entertainment Strategist: •Artist Development•Talent Representation •Creative Strategy •Strategic Partnerships •Content Creation
- Role
- Social Media Content Creator at Starbucks
- Location
- New Orleans, LA, US
- LinkedIn followers
- 500 followers
About Ameka Cheatham-Martin
I am an Integrated Entertainment Strategist operating at the intersection of talent, distribution, and creative development. As Director of Artist Growth at Smashes, I architect scalable release strategies that turn records into momentum and momentum into market share. From data-informed rollout planning to platform positioning, I focus on sustainable artist growth across DSPs and emerging channels. As a Creative Partner at The Code Worldwide, I collaborate on shaping sound, brand identity, and long-term cultural positioning — ensuring every release aligns creatively and commercially. In my role as a Talent Agent at Brower Entertainment, I negotiate opportunities that expand visibility, touring revenue, and strategic partnerships, advocating for talent across live, brand, and media spaces. Beyond the industry boardroom, I’m also a content creator with Starbucks, where I translate storytelling and brand alignment into engaging digital experiences — proving that culture, commerce, and creativity can coexist. My work bridges ecosystems: Talent × Label × Distribution × Audience. I specialize in:• Artist Development• Integrated Release Strategy• Strategic Partnerships• Creative Direction• Revenue & ; Growth Architecture. I build artists. I structure leverage. I align vision with execution.
Experience
Social Media Content Creator
Sep 2025 — Present · New Orleans, LA, US
Selected for the Starbucks Green Apron Creator Program, producing engaging content for Starbucks Instagram and TikTok channels. Create branded video and photo assets that highlight products, culture, and brand values while supporting new launches and marketing initiatives.Deliver weekly content aligned with brand guidelines, driving digital storytelling, audience engagement, and community impact in a fast-paced retail environment.
Education
Southern New Hampshire University
Master of Business Administration - MBA, Business, Management, Marketing, Music Business
Full Sail University
Master's degree, Arts, Entertainment, and Media Management
2018 — 2021
New York University
Certificate, Music Business
2019 — 2020
Dillard University
Bachelor of Arts - BA, Psychology, Mass Communications (Radio Broadcast/Music Business)
2003 — 2009
Mc Donogh 35 Senior High
High School Dipolma , General Studies
1999 — 2003
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