Ameeta Patel

VP, Client Marketing at Synchrony Financial

Role
VP, Client Marketing at Synchrony
Location
Evanston, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ameeta Patel

Marketing and analytical leader with a versatile skill set and established track record of driving results. Deep knowledge of product, customer acquisition and customer relationship management strategies and economics across consumer deposit and credit products, customer segments and acquisition channels. Extensive experience in building and managing high performing marketing and analyst teams. Specialties: product strategy, customer acquisition, customer activation and retention, marketing strategy and analytics, digital marketing and analytics, web analytics, credit analytics and risk management, marketing mix modeling, consumer research and insights, competitive analysis, financial modeling, pricing strategy, segmentation, partnership management.

Experience

  1. VP, Client Marketing

    Synchrony

    Nov 2015 — Present

    Partner with clients to create and execute growth plans aligned with client business strategies.

Education

  • Northwestern University

    BA, Economics, Biochemistry

  • Northwestern University - Kellogg School of Management

    MBA, Marketing, International Business

Skills

  • Strategic Partnerships
  • Analytics
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Product Strategy
  • Strategy
  • Market Analysis
  • Online Marketing
  • Partner Relationship Management
  • Risk Management
  • Credit Analysis
  • Customer Acquisition
  • Business Modeling
  • Segmentation
  • Financial Analysis
  • Web Analytics
  • Management
  • Business Analysis
  • Marketing Mix Modeling
  • Customer Retention
  • Pricing Strategy
  • Product Marketing
  • Quantitative Analysis
  • Digital Marketing
  • Product Management
  • People Management
  • Competitive Analysis
  • Leadership
  • Financial Modeling
  • Financial Services

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Ameeta Patel — VP, Client Marketing at Synchrony in Evanston, IL, US | Unifers