Ameeta Patel
VP, Client Marketing at Synchrony Financial
- Role
- VP, Client Marketing at Synchrony
- Location
- Evanston, IL, US
- LinkedIn followers
- 500 followers
About Ameeta Patel
Marketing and analytical leader with a versatile skill set and established track record of driving results. Deep knowledge of product, customer acquisition and customer relationship management strategies and economics across consumer deposit and credit products, customer segments and acquisition channels. Extensive experience in building and managing high performing marketing and analyst teams. Specialties: product strategy, customer acquisition, customer activation and retention, marketing strategy and analytics, digital marketing and analytics, web analytics, credit analytics and risk management, marketing mix modeling, consumer research and insights, competitive analysis, financial modeling, pricing strategy, segmentation, partnership management.
Experience
VP, Client Marketing
Nov 2015 — Present
Partner with clients to create and execute growth plans aligned with client business strategies.
Education
Northwestern University
BA, Economics, Biochemistry
Northwestern University - Kellogg School of Management
MBA, Marketing, International Business
Skills
- Strategic Partnerships
- Analytics
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Strategy
- Strategy
- Market Analysis
- Online Marketing
- Partner Relationship Management
- Risk Management
- Credit Analysis
- Customer Acquisition
- Business Modeling
- Segmentation
- Financial Analysis
- Web Analytics
- Management
- Business Analysis
- Marketing Mix Modeling
- Customer Retention
- Pricing Strategy
- Product Marketing
- Quantitative Analysis
- Digital Marketing
- Product Management
- People Management
- Competitive Analysis
- Leadership
- Financial Modeling
- Financial Services
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