Amee Reehal
Founder & Publisher (Editorial Strategy, Content Direction) @Tractionlife.Com
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WORK HISTORY
Founder & Publisher (Editorial Strategy, Content Direction) @Tractionlife.Com
CA
EDUCATION
The University of Lethbridge
Bachelor’s Degree, Marketing
Malaysia University of Science and Technology
International Marketing
SKILLS
ABOUT AMEE REEHAL
I’m a publisher and editorial strategist with over 25 years in automotive media, spanning photography, digital publishing, and content leadership.My focus is on editorial direction, content strategy, and audience development; shaping what gets published, how it’s presented, and why it matters over the long term (and to monetize it). I’ve also led editorial teams, working closely with senior editors and writers to maintain standards, clarity, and direction.I’m the founder and publisher of TractionLife, an independent, award-winning automotive publication built around original photography, first-hand reviews, and an experience-led approach.
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