Aymeric Malfait
Senior Digital Marketing Project Manager @CHANEL
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WORK HISTORY
Senior Digital Marketing Project Manager @CHANEL
Paris, FR
Franchises: Coco Mademoiselle, N°5, Chance, Bleu, Allure Homme, Gabrielle, Les Exclusifs, Les Eaux• Strengthened the image and business of CHANEL Perfumes online by drafting digital briefs (reflecting on the best customer journey)• Aligned global teams (international marketing, art direction, e-business, media, CRM, and social Media) with the 8 regions and shared best practices• Managed the e-merchandising calendar for Perfumes (twice a month) on the 60+ websites with the support of the publishing team • Analysed all qualitative/quantitative data for each campaign with the Analytics team & optimised the customer journey for upcoming campaigns• Managed 1x junior and 1x intern
EDUCATION
WU (Vienna University of Economics and Business)
Master of Science in Management (Exchange Program) │ Major: Marketing & Communications
East China Normal University
Master of Science in Management (Exchange Program) │ Major: Marketing & Communications
Emlyon Business School
Master of Science in Management (Grande Ecole Program) │ Major: Marketing & Communications
Institution Saint Jean Douai Prépa HEC
Postsecondary preparation curriculum for entrance exams to top French Business Schools, Economics, Mathematics, Philosophy, Foreign Languages
ABOUT AYMERIC MALFAIT
My jobs and studies have led me to work between Paris, Vienna, Berlin and Shanghai - thus bridging a lot of cultures as well as making marketing, media, tech and creative teams work together.I love to develop 360° marketing and communication strategies, creative content and inspiring stories empowered by data, esp. within e-commerce ecosystems._ Industries: e-business, fashion, luxury, fragrance, interior designSpecialties: • Account management• Campaign & project management• Marketing & digital communication strategies• Onsite content production • Data analysis & optimisation • Social media management• Entrepreneurship
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