Alicia Mickes

About Alicia Mickes

A business minded and award-winning creative leader with a knack for creating fun and emotionally resonant brand experiences for consumers. My greatest strength? An innate ability to learn and understand clients and teammates, adapting to new environments and complex design challenges as if it were second-nature. A mentor for cross-functional creative teams, I prefer creative connection vs creative silos and utilizing humor and empathy to champion those I work with.I can usually be found pointing and waving my hands wildly at computer screens, guiding a vibrant and diverse team of marketing creatives for one of the most globally beloved TCG, Magic: The Gathering®.When I\'m not scrutinizing design and illustrating silly things; I can be found avidly road cycling around Seattle in my neon pink helmet, and generally learning about anything and everything.A good portion of my time is also spent with my at-home creative partners: Butter, long-haired dachshund and cuddly wrist rest and Roux, boxer-basset hound in charge of office culture.For samples of my work and references, please contact me by email: A•••••@Mickes.designPast work include projects for:Nike, Adidas, Coca-Cola, Diet Coke, P&G, T-Mobile, Tropicana, Truvia, Google, Ann Sacks, Brooks Running, DRY Soda, Harry & David, Regence, KEEN, Coors Light, MOD Pizza, Les Schwab, KIND bar, SweeTARTS, Hasbro, Magic: The Gathering.Current and past agency clients include:NORTH, Wieden+Kennedy, Barton F. Graf, Tether Inc, Creature, Publicis Seattle, Razorfish, Retail VooDoo, Happy Lucky.

Experience

1. Senior Creative Director, Magic

   Wizards of the Coast

   Jun 2024 — Present · Renton, WA, US

   Lead within Magic Studio X Creative, fostering growth by providing individual-specific creative, strategic, and technical art & design mentorship, as well as honesty to problem areas.• Bring excellence and creative consistency to Global, Magic: The Gathering brand and product expressions.• Own the development of the Magic: The Gathering product line look (English and localized languages).• Evolve our workflow, streamline creative development, and standardize our processes.• Contribute to high-level brand and product strategy alongside Worldbuilding, Product Strategy, Franchise, Trade Marketing, Play, eComm, and Digital Gaming teams.• Aid in product innovation.• Manage outside creative agencies and vendor relationships.

Education

• SECTION Ai School

  Mini-MBA, Artificial Intelligence

• INSEAD

  Executive MBA, Global Business

• University of Oregon

  BA, History Minor: Advertising

• University of Washington

  Certificate, Women's Entrepreneurial Leadership

• The Art Institutes, Portland

  BS, Graphic Design

Skills

• Illustration
• Art Direction
• User Interface Design
• Copywriting
• Web Design
• Art
• Interactive Advertising
• Logo Design
• Page Layout
• Packaging
• Indesign
• Digital Photography
• User Experience
• Animation
• Advertising
• Experience Design
• Concept Development
• Motion Graphics
• Photoshop
• Creative Strategy
• Graphic Design
• Branding & Identity
• Book Design
• Digital Strategy
• Digital Illustration
• Image Manipulation
• Adobe Creative Suite
• Interaction Design
• Information Graphics
• Brand Development
• Visual Communication
• User Experience Design
• Social Media Marketing
• Integrated Marketing
• Graphics
• Marketing
• Corporate Identity
• Layout
• Corporate Branding
• Mobile Design