Amanda McGowan
Digital Strategy | Performance Marketing
- Role
- Performance Marketing & Client Service Lead at Deloitte
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Amanda McGowan
Strategic consulting leader with 14+ years of experience in digital transformation, search & web strategy, and client service. Proven expertise in managing large-scale site transformations and digital marketing strategies for Fortune 500 clients. Adept at leading cross-functional teams, optimizing digital performance, and driving revenue growth. Passion for personalized web & digital customer experiences to drive conversion and engagement.
Experience
Performance Marketing & Client Service Lead
Sep 2021 — Present · Philadelphia, PA, US
Led enterprise web & content strategy across B2B & ecommerce clients, driving +20% organic revenue growth through search intelligence informed content development and site architecture enhancements. Managed $5M in total annual search & web contracts across Analog Devices, Celanese, and Lilly Pulitzer, optimizing their digital presence. Led site migrations and CMS replatforming initiatives, ensuring site integrity through technical audits, content consolidation and taxonomy updates. Spearheaded content automation, leveraging tools to scale keyword clustering, content recommendations, and on-page personalization. Garnered $400k+ in additional annual contracts by presenting new search strategies to C-suite executives for project expansions. Partnered with engineering, UX, and content teams to resolve indexing issues, enhance Core Web Vitals scores, and improve on-site search functionality. Created executive-level reporting to clearly convey revenue growth and impact from recommended strategies.
Education
Alfred Lerner College of Business & Economics at University of Delaware
Bachelor of Science (B.S.), Marketing
2006 — 2010
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