Ambuja Tandon

About Ambuja Tandon

As a Marketing Manager at Amazon India, I specialize in driving brand growth, traffic optimization, performance marketing, and customer engagement within the Beauty and Luxury Beauty categories. I lead strategic marketing initiatives that strengthen brand presence, scale campaign performance, and deliver measurable impact on traffic, conversion, and category growth.Previously, as an Associate Marketing Manager, I spearheaded e-commerce marketing campaigns, homepage strategies, and onsite merchandising innovations, including the revamp of the Beauty Page and launch of niche brand stores—initiatives that significantly enhanced customer experience and sales performance.My journey at Amazon began as a Customer Service Team Manager (2.5 years), followed by a Catalog Manager role (9 months) where I developed expertise in team management, customer service excellence, catalog optimization, and operational execution—building a strong foundation in cross-functional collaboration and process improvement.Earlier, I gained exposure to public relations and financial services through internships at Perfect Relations and Mahindra Finance, sharpening my skills in brand communication, stakeholder management, and business fundamentals.With a proven ability to design scalable marketing solutions, manage campaigns end-to-end, and execute data-driven digital strategies, I bring a results-oriented approach to every initiative. I am passionate about leveraging beauty marketing, category management, performance marketing, and customer insights to unlock sustainable growth in competitive markets.

Experience

1. Marketing Manager

   Amazon

   Apr 2024 — Present · Bengaluru, IN

   In addition to my full responsibilities as an Associate Marketing Manager, my new role as a Marketing Manager has expanded to focus on optimizing traffic, conversion, and growth while continually enhancing the customer experience to drive business growth. As a Marketing Manager, I analyze performance metrics, provide product and functional expertise, and drive operational excellence. My role involves gaining a deep understanding of customer behavior to refine and improve our marketing strategies and execution, which includes managing performance marketing initiatives.Within the Beauty and Luxury Beauty categories, I leverage my understanding of aesthetics, beauty trends, and both informational and inspirational content to create engaging and delightful browsing experiences for our customers. This is especially crucial in the highly competitive beauty market, where we are continually defining what ‘good’ looks like. Additionally, my role now includes developing strategies for homepage campaigns for jewelry, watches, and luggage, alongside my ongoing responsibilities for Beauty and Luxury Beauty. This broader scope allows me to create cohesive, customer-centric campaigns that align with brand goals and drive overall category growth.

Education

• Asian School of Media Studies

  Journalism

  2014 — 2017

• Jaipuria Institute of Management

  PGDM, Marketing/Marketing Management, General

  2017 — 2019