Denis A.

About Denis A.

I\'m a strategic growth leader with a track record of building and scaling demand generation engines that drive measurable pipeline growth, customer acquisition, and revenue expansion in B2B SaaS, Open Source (OSS) and marketplace environments. My expertise blends strategy and execution across the full marketing funnel, with particular strength in transforming marketing from a cost center to a predictable revenue driver. I\'ve worked across early, growth, and late-stage startups, giving me a full-funnel marketing perspective. I thrive in fast-moving environments where I can build, test, and optimize GTM motions from the ground up while aligning marketing and sales teams around unified customer acquisition strategies.Along the way, I’ve been part of two acquisitions:$6.5B acquisition of Auth0 by Okta (2021) Finagraph’s acquisition by Aquiline Capital Partners (2024) Areas of Expertise: Demand Generation• Build repeatable demand gen engines delivering predictable pipeline and revenue• Execute multi-channel acquisition programs across digital, content and events• Transform partner channels into high-ROI demand engines• Orchestrate GTM Engineering engines to enrich, score, segment and prioritize ICP-fit pipeline ABM Strategy and Execution• Design end-to-end ABM programs driving revenue growth and increased deal sizes• Create vertical-specific buyer journeys expanding product-market fit• Deploy intent-based targeting accelerating sales cycles and conversion rates Growth and GTM Strategy• Redefine market segmentation to diversify pipeline and expand TAM• Orchestrate cross-functional alignment between marketing, sales and product teams Strategic Enablement and Leadership• Build high-performing GTM teams through playbook development and coaching• Design value-selling frameworks improving competitive win rates🧰 Tool proficiency: Salesforce, Hubspot, Clay, Common Room, Lemlist, Octave, Instantly, Smartlead, Outreach, Apollo, Sendoso, 6sense, Tableau, LinkeIn Sales Navigator, Zoom Events, Zoom Webinar, Agentic AI, Anthropic/Claude, OpenAI/chatGPT, Gemini, Perplexity, Grok, Copy.ai, Snov.io, Tourial, Canva, Notion, Asana Advisory and Mentorship: I enjoy advising founders and executives through Hatchet Ventures on GTM strategy, demand generation, and product marketing.I’m also passionate about mentorship and actively support early-career professionals through: University of Washington Department of Economics Us in Tech

Experience

1. Gtm Advisor

   Hatchet Ventures

   Jan 2023 — Present

   Currently: providing strategic guidance to founders & executives on growth strategy, product-market fit, and acquisition channel development to establish scalable revenue foundations.• Previously (2023): Led strategic demand generation and ABM execution for multiple Hatchet B2B SaaS portfolio companies (Hark, Raptech, Schupan, and Rigulate), delivering end-to-end campaign strategy, tactical execution, & performance optimization that accelerated pipeline generation.

Education

• Amsterdam University College

  Direct Exchange program, Economics - International Relations

• University of Washington

  Bachelor’s Degree, Economics - International Studies

• Humboldt-Universität zu Berlin

  Exchange program, International Relations and Affairs

Skills

• Financial Planning
• Microsoft Word
• Cross-Cultural Communication Skills
• Financial Analysis
• International Trade
• Finance
• Microsoft Powerpoint
• Mathematics
• Financial Risk Management
• Macroeconomics
• Anti Money Laundering
• Capital Markets Advisory
• Statistics
• Anti-Fraud
• Financial Services
• Time Management
• Microsoft Office
• International Economics
• Critical Thinking
• Relationship Building
• Background Checks
• Financial Background
• Financial Advisory
• Kyc
• Microsoft Excel
• Powerpoint
• Research
• Financial Crimes Investigations
• Screening
• Dispositions
• Asset Dispositions
• Due Diligence
• International Political Economy
• Public Speaking
• Business Analysis
• International Business
• International Relations
• Social Media
• Teamwork
• Economics