Ambika Muttoo

WORK HISTORY

EDUCATION

SKILLS

ABOUT AMBIKA MUTTOO

Currently the Editor-in-chief of Femina, in Mumbai, I have spent the last two decades honing the ability to shape narratives that resonate deeply with audiences. With a career spanning legacy publications and digital platforms, I have a sharp understanding of both traditional editorial rigour and modern content ecosystems. My work is defined by an unwavering commitment to authenticity—whether refining a publication’s voice, leading content strategy, or crafting immersive long and short-form storytelling. Beyond editorial expertise, I believe it is important to bring a nuanced perspective to lifestyle journalism, by understanding the evolving needs of readers and of the shifting landscape of media consumption. Whether modernising established media brands or building content verticals from the ground up, I always ensure that the brand I\'m helming remains purposeful, compelling, and ahead of the curve.Specialties: Leading editorial and digital strategy. Digital marketing. Leading, strategising and managing video content and brand integrations. Editing. Content curation. Music (electronic music, pop and K-pop), pop culture, culture, fashion, beauty and travel.Ex: iDiva, Sony Music India, India Today Group, Elle, Time Out, Delhi and VH1, New York. Freelance: Vogue, Rolling Stone, Harper\'s Bazaar, GQ and Conde Nast Traveller.