Amber Whiteside

About Amber Whiteside

Strategic, mission-driven marketing and communications executive with 20 years of experience leading brand transformation, content innovation and integrated campaigns across health, wellness and education sectors. Proven ability to drive visibility, engagement and revenue through compelling storytelling, growth strategy and audience insight. Known for building high-impact teams and translating complex health topics into narratives that inspire action.

Experience

1. VP, Marketing and Communications

   National Eczema Association

   Nov 2019 — Present · San Francisco, CA, US

   Developed and led growth strategies across SEO, SEM, paid social and email, increasing organic traffic to 7M and CRM conversions by 510% YoY• Branded and launched award-winning digital health tools including the EczemaWise app, reaching 18K+ users in 3 years• Created multimedia content—including podcasts and video series like Eczema Unscripted—that elevated patient voice and physician insights, increasing listens and views 5x YoY• Produced high-impact engagement campaigns blending paid media, UGC challenges and influencer activations, securing $1.5M+ in sponsorships and 4M+ impressions annually• Led audience segmentation strategy using persona and journey mapping, resulting in 30% lift in open rate and 25% increase in website time engaged• Rebranded and expanded the Seal of Acceptance program, broadening reach with new product categories and consumer campaigns • Cultivated strategic partnerships with HCPs, pharmaceutical companies, peer organizations and other stakeholders to improve outcomes for patients and caregivers• Directed a full organizational rebrand and two website redesigns to unify visual identity and support product growth• Served on executive team; scaled marketing from 2 to 8 staff, building creative capacity and operational infrastructure

Education

• California College of the Arts

  MA

• Whittier College

  BA