Amber Robbin
Membership & Marketing Manager, Core @American Library Association
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WORK HISTORY
Membership & Marketing Manager, Core @American Library Association
Develop and execute the annual marketing plan for all Core programs and services, including conferences, webinars, courses, products, awards, and publications via print, digital, and social channels.• Invent email, social media, blog, and newsletter campaigns to support fundraising, membership, and programming goals.• Create strategic communications including press releases, member news, and online content.• Manage all recruitment, retention, and engagement efforts with a focus on retaining and growing membership.• Provide regular membership and marketing reports to track trends in retention rates and registration numbers.• Serve as the staff liaison to relevant member committees, interest groups, sections, and ALA units.• Coordinate major programs in collaboration with member committees including ALA Preservation Week, AvramCamp: an unconference for women and nonbinary library tech workers, awards and scholarships, volunteer fairs, social events, and weekly webinars.
EDUCATION
Point Park University
Bachelor of Fine Arts (BFA)
The Chicago Academy for the Arts
High School
TESOL Certification
Level 5 - Celta Equivalent
ABOUT AMBER ROBBIN
Created the American Library Association’s first email drip campaign to onboard new members.• Fostered collaboration within a network of 100 organizations working towards a more literate Chicago.• Built outreach and alumni networks from the ground up, forging relationships with over 300 schools.• Presented at over 50 fairs and conferences on the importance of cultural exchange.• Designed and facilitated the first social justice track of an international leadership conference.
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