Amber Craig
Lead Content Designer | LavaCon 2026 Speaker
- Role
- Lead Content Designer at Salesforce
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Amber Craig
I’m a Content Designer who grew up through Technical Writing, which means I love digging into complex systems and figuring out how to make them simple, clear, and human. My sweet spot is at the intersection of UX, design, and language, where the right words at the right time can make all the difference in how someone experiences a product.I’ve worked across hardware and software, building everything from single-source-of-truth docs and naming systems to onboarding flows and error states. What excites me most is partnering with designers, engineers, and product teams to create content that feels invisible because it just works.I thrive on being dropped into messy, challenging projects where I get to connect the dots, ask the right questions, and turn ambiguity into logic and clarity. Along the way, I’ve built a reputation for being collaborative, strategic, and user-obsessed.I hold an M.S. in Technical Communications from NC State and I’m always looking for ways to bring a little more clarity, consistency, and delight into the products people rely on every day.
Experience
Lead Content Designer
Mar 2025 — Present
Product Logic & Architecture: Make sure experiences make sense from the start — that user flows are clear and the product’s logic holds up before anything is designed or built.Systems Design: Create and scale clear, reusable content patterns within the Salesforce design system to make complex enterprise workflows easier to understand and use.Upstream Design Integration: Work closely with UX Designers and Product Managers early on to spot edge cases and logic gaps during discovery and wire-framing, so problems are solved upfront instead of patched later.Cross-Functional Influence: Translate between engineering constraints and user needs, helping teams align on solutions that are both technically sound and easy for people to use.
Education
North Carolina State University
MS, Technical Communications
2011 — 2013
Northern Illinois University
BA, Communications
2003 — 2007
Skills
- Program Management
- Css
- Blogging
- Research
- Time Management
- Leadership
- Web Design
- Social Networking
- Technical Documentation
- Adobe Acrobat
- Project Management
- Agile Methodologies
- Management
- Public Speaking
- Php
- Java
- Xml
- Manuals
- Social Media Marketing
- Software Documentation
- Social Media
- Online Help
- Photoshop
- Linux
- Content Management
- System Administration
- Information Architecture
- Indesign
- Usability Testing
- Unix
- Adobe Creative Suite
- Windows
- Eclipse
- Copy Editing
- Business Process
- Editing
- Adobe Cs
- Databases
- Javascript
- Dita
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