Amber Rayburn

About Amber Rayburn

Strategic marketing and brand leader with 20+ years of experience building high-growth brands through integrated marketing, creative direction, and operational execution.Currently overseeing brand strategy and marketing initiatives for Horizon Infusions, supporting the growth and expansion of a rapidly developing network of infusion centers. My work focuses on strengthening provider referral relationships, improving patient engagement, and supporting new center development through targeted B2B and B2C marketing strategies.My expertise spans brand development, digital marketing, campaign strategy, event marketing, and creative production. I design and execute multi-channel campaigns—including geofencing, social media advertising, provider engagement events, and digital outreach—that support both sales teams and patient access to care.I am known for combining creative vision with practical execution, building marketing systems, materials, and campaigns that generate measurable results while maintaining a strong and consistent brand experience.Known for combining creative vision with practical execution, I build marketing systems, campaigns, and brand experiences that drive growth while maintaining strong organizational alignment.Specialties:Healthcare Marketing | Brand Strategy | B2B Marketing | Digital Campaigns | Event Strategy | Sales Enablement | Creative Direction

Experience

1. Marketing Director

   Horizon Infusions

   Sep 2021 — Present

   Oversee the full marketing function for a rapidly expanding network of infusion centers, leading brand strategy, marketing campaigns, and growth initiatives supporting provider referrals, patient engagement, and new center expansion.• Serve on the leadership team guiding brand strategy, market expansion, and growth initiatives for new infusion centers.• Own brand strategy and visual identity across digital, print, and physical environments.• Develop and execute targeted B2B and B2C campaigns including geofencing, Facebook, and LinkedIn advertising.• Create specialty-targeted outreach campaigns supporting 11 sales representatives across multiple physician specialties.• Own website strategy, content, and ongoing development for horizoninfusions.com.• Oversee Google Business profile creation, optimization, and reputation management across locations.• Implement patient review solicitation and online reputation management initiatives.• Plan and execute provider events, conferences, and community outreach initiatives.• Manage conference sponsorships, trade show booths, and branded event materials.• Write and direct marketing video production including concept development and scripting.• Lead interior design and aesthetic planning for infusion centers to ensure a consistent patient-centered brand environment.• Lead marketing strategy and launch initiatives for new infusion center openings.• Collaborate with sales leadership to support referral growth through targeted specialty campaigns and provider engagement initiatives.• Produce quarterly town halls, internal communications, and employee newsletters.• Manage branded merchandise, vendor relationships, and company swag.

Education

• University of Cincinnati

  Bachelor of Arts (B.A.)